There are seriously a ton of auto insurance providers out there, and all of them want your business.
They will do whatever they can to get it. They will put the most ridiculous commercials on TV to lure you into their clutches. They will entice you with the wiles of a gecko who speaks in a charming cockney British accent. They will accuse you of being no smarter than a caveman. They will take the serious, solemn approach by making you think your children will die in car accidents if you do not go with their insurance companies. They are good neighbors. They are on your side. They will give you a better life.
Do not believe in this marketing hype. Look to the details; check out the fine print; compare shop.